As the market enters a phase of redefining value, 2025 stands as a testament to the effectiveness of strategies built on long-term foundations. In this context, Masterise Homes concludes a year of systematic growth, with its Branded Living vision deployed simultaneously across major urban centers—demonstrating a holistic approach to living spaces as an integrated value system aligned with Vietnam’s evolving urban lifestyle.
REDEFINING THE QUALITY OF LIVING SPACES FOR A NEW ERA IN VIETNAM
In 2025, 'Branded Living' philosophy - established by Masterise Homes as a comprehensive quality framework-clearly reflects the shift in how living value is defined. The aspiration has evolved from simply “owning a home” to creating a sustainable, meaningful lifestyle. The year also marks a significant expansion for Masterise Homes, with more than 10 new projects launched, bringing its total portfolio to over 30 developments across Northern, Central, and Southern Vietnam after 11 years of growth.
The development strategy-structured across distinct product lines tailored to different customer needs and expectations, yet unified by consistent standards of quality and living experience-demonstrates a long-term vision that ensures both market reach and core value integrity.
With the Lumière Series, design and experience are approached as a journey of balance, restoration, and sustainable well-being amid urban life. The design language emphasizes refined aesthetics, nature-inspired palettes and forms, optimized natural light and ventilation, and the integration of greenery and water elements.
Meanwhile, the Masteri Collection embodies a dynamic, modern urban lifestyle. Here, the essence of branded living is translated into inspiring spaces where design goes beyond functionality to become a catalyst for organic interactions, meaningful connections, and enriched daily experiences.
Alongside launching new branded living spaces, Masterise Homes further reinforced its credibility in 2025 through tangible development milestones. In Hai Phong, The Centric entered its first handover phase for commercial spaces, marking the transition from planning to operation. Lumière Springbay (Hanoi) and Masteri Grand View (Ho Chi Minh City) reached topping-out milestones, reflecting disciplined project execution.
In Q1 2025, the Sea tower at Grand Marina, Saigon officially opened, marking the presence of the first JW Marriott-branded residential project in Asia-Pacific. The Rivus delivered the first Elie Saab-branded villas in Asia, setting a new benchmark for ultra-luxury real estate. Meanwhile, The Global City continued to advance its infrastructure and amenities, gradually shaping a world-class integrated urban destination in the heart of the city. These milestones underscore Masterise Homes’ execution capabilities and consistency in delivering on its commitments.
ELEVATING STANDARDS, SHAPING THE FUTURE OF VIETNAM’S PREMIUM REAL ESTATE MARKET
The year 2025 marks a significant step forward for Masterise Homes in shaping the mindset around branded living in Vietnam. The launch of the “Branded Living by Masterise Homes” campaign, alongside the country’s first branded living standards framework and the pioneering Branded Living Summit, clearly demonstrates the company’s commitment to establishing a long-term development benchmark for the market.
In parallel, Masterise Homes’ consistent brand-building capabilities continue to gain regional recognition. The company was ranked among the Top 3 Most Valuable Real Estate Developers in Southeast Asia by Brand Finance—reflecting brand equity built on sustained strategic vision rather than short-term success.
At the brand level, the Branded Living strategy has been widely recognized by industry experts and the market through prestigious awards such as "Best Luxury Developer of the Year and "Best Property Campaign of the Year" at the Luxuo Asia Awards, as well as "Branded Residential Developer of the Year" at the FChoice Awards. These accolades affirm that Branded Living is not merely a communication message, but a differentiated development strategy within the premium real estate sector.
Further reinforcing its position, Masterise Homes was honored as an "Excellent Enterprise" and "Asia’s Inspiring Brand" at the Asia Pacific Enterprise Awards 2025. The company also stood as the only Vietnamese representative sharing insights at the Branded Residences Forum Asia 2025 and leading expert discussions at Meet The Experts—strengthening both its brand presence and thought leadership in the regional premium real estate landscape.
The Branded Living philosophy and standards are consistently realized across Masterise Homes’ project portfolio. In 2025, the company received multiple accolades from prestigious award systems with rigorous criteria in planning, architecture, and living experience.
At the International Property Awards 2025–2026, The Global City was recognized with "Best Mixed-Use Development Vietnam" and "Best Master Plan Vietnam", affirming excellence at an urban scale. In the same year, The Centric (Hai Phong) and The Rivus (Ho Chi Minh City) were also honored at leading Asian architecture and design awards for their outstanding residential concepts and design.
Notably, these recognitions extend beyond iconic developments, reflecting Masterise Homes’ ability to establish and maintain consistent quality standards across its entire portfolio. For the first time in the market, branded living is not confined to a single segment, but flexibly applied across diverse product lines—meeting varied customer expectations while preserving core quality benchmarks.
NURTURING COMMUNITIES, ELEVATING RESIDENT EXPERIENCES
Beyond setting new benchmarks for the market, Masterise Homes’ Branded Living philosophy is continuously realized in the daily lives of its residents after project completion. For the developer, the journey of creating living spaces does not end at handover—it extends through a deep commitment to how residents live, connect, and experience value every day.
The community approach at Masterise Homes is built as a long-term process, with each product line fostering its own distinctive lifestyle ecosystem tailored to the rhythms and characteristics of its residents.
Within the Masteri Collection, communities are shaped around a dynamic and open spirit—encouraging connection among like-minded individuals through layered shared spaces and community amenities, while emphasizing family bonding in environments where generations can interact and share everyday moments.
Meanwhile, within the Lumière Series, communities are cultivated around a balanced mind–body–spirit lifestyle. Curated wellness activities focus on both physical and mental well-being, helping residents restore balance, relax, and recharge within the urban environment.
Looking back at 2025, Masterise Homes marks a strategic phase in redefining living standards in Vietnam. As Branded Living becomes a long-term framework, the value it creates over time serves as a strong foundation for the company to move confidently into 2026—continuing its commitment to delivering elevated, sustainable living experiences.